How are creators valuable?
Creators are not simply marketing tools, but social relationship assets. They may be the person responsible for driving product sales, supporting new product releases, or part of a resource pool that increases market awareness and industry shifts before they happen.
As a result, creators offer a lot of potential for brands and advertisers. With the help of a creator, your product could become the latest must-have item amongst an entire online community. Our creators have at least 100K followers on Instagram alone. This kind of reach could have major impact for a brand’s sales and return on investment.
How do you measure their influence?
There are many types of creators. They range in size (macro vs micro), platform (Instagrammers, YouTubers, or bloggers) and content (lifestyle, fashion, or photography). Sometimes they are a mix of them all.
The influence of our creators is often analyzed in categories.
Some of the things Boldstreak looks for are:
Reach: The number of followers, the level of engagement, and number of page visits
Content: Is the content created regularly? Have they found their unique voice? Is the content high quality with a point of view?
Community: How authentic is their content? Are their followers truly interested in what they have to say?
Impact: Did the campaign move the needle for the advertiser when it came to key performance indicators? How big is the overall buzz, enthusiasm and level of activity that this influencer is creating?